In recent months, there has been a great demand from entrepreneurs on setting up a delivery like a 24-hour post office (ไปรษณีย์ 24 ชม which is the term in Thai). The coronavirus pandemic showed the importance of reinventing ourselves and adapting to new consumption needs. See how to set up a delivery and the steps you can’t ignore.
Any change or strategy must start with planning. You need to define the channels you will use in your delivery, whether you have contracted or freelancers, your service region, menu, and platform or system to manage these orders.
2. Do A Competitive Analysis
Assessing the competition is necessary for you to provide better services. It will be essential to identify the price charged by competitors, whether they charge for deliveries, the time it takes to finalize the order, and the products made available. Remembering that not always being better than the competitor is being the cheapest. Many customers are looking for value propositions, speed, and a good product service experience.
3. Consider Having Your Fleet
Concerning couriers, you have the option of setting up your fleet or outsourced. Although outsourcing is a little more affordable, it can lead to problems with irresponsibility on the part of professionals and the lack of delivery people at peak order times.
So, think about building your fleet because that way, you’ll know the couriers, define hiring criteria, be able to align demands and routes, in addition to the number of available professionals.
4. Ensure Quality Products
Not only the food sector uses delivery. Any business can set up a delivery, but one factor must be unanimous: the quality and integrity of the products. It will be necessary to take care of packaging and transport.
Food and products that arrive crushed, opened, or overturned damage your image and customer satisfaction. In addition, if you are from the food sector, look for the quality of the dishes as if the customer were at your establishment. Don’t rush to serve more customers.
5. Follow The Entire Production Process
The delivery process needs to be very organized so as not to make wrong deliveries or affect delivery time and product quality. Tasks need to be distributed efficiently. If the same person responsible for receiving and managing the orders is the one who prepares the food or product, there will undoubtedly be problems. So, get to know and closely monitor the entire delivery workflow, from order receipt to delivery to the customer.
That way, you’ll be able to identify any problem or flaw along the way and fix it before it hurts customer satisfaction. It is also essential to train your team to align goals and have an efficient team.
6. Use Social Media For Dissemination
After setting up the delivery and organizing the entire process, it is time to disclose so that customers know about this service. Social media are the best tools for this; they have a good range and still engage your audience.
For example, if you have customer contact, you can use WhatsApp Business to send information about delivery, such as delivery times and fees. Facebook and Instagram are indispensable places that the company needs to be, as they are channels that most of its customers use.
Publish your delivery menu and delivery information; Folders with exclusive promotions and offers for your followers are also a great option.